The value you did not set out to create

A conversation with Jared Shepard of Hypori

Oct 2 • The PMF Playbook

September 2026

Give the market time to answer

A conversation with Sandeep Misra, co-founder of Heald

Sep 25 • The PMF Playbook

The next AI opportunity is the work it leaves behind

Traversal’s Anish Agarwal on finding a market when the bottleneck moves.

Sep 18 • The PMF Playbook

July 2026

Jonathan Mortensen on Why the Market Decides What You Build

One of the hardest lessons for founders is accepting that the market doesn’t care about your vision as much as you do.

Jul 28 • The PMF Playbook

Lenny Pruss on Why Trust Is the Last Durable Moat

One of the biggest questions facing every founder today is deceptively simple:

Jul 13 • The PMF Playbook

Eli Chen on Why Engineering Matters More Than Ever

One of the biggest misconceptions in AI today is that coding and engineering are the same thing.

Jul 3 • The PMF Playbook

June 2026

Shachar Hirshberg on Why Prevention Is No Longer Enough

The PMF Playbook: From Zero to Product-Market-Fit

Jun 24 • The PMF Playbook

Howard Ting on the Leadership Nobody Talks About

The PMF Playbook: From Zero to Product-Market-Fit

Jun 17 • The PMF Playbook

Cosmin Nicolaescu on Accrual, founder conviction, and why the best companies earn customer trust one workflow at a time

The PMF Playbook: From Zero to Product-Market-Fit

Jun 10 • The PMF Playbook

The Best Founders Don't Discover Problems. They Live Them.

The PMF Playbook: From Zero to Product-Market-Fit

Jun 3 • The PMF Playbook

May 2026

AI Won’t Replace Doctors - It Will Redefine Healthcare

The PMF Playbook: From Zero to Product-Market-Fit

May 27 • The PMF Playbook

The Best Product Teams Don’t Guess - They Build With Customers

The PMF Playbook: From Zero to Product-Market-Fit

May 20 • The PMF Playbook