Firas Sozan

PMF in the Agent Era: Why Outcomes, Not Features, Decide Who Wins

Jan 6, 2026

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7 min read

PMF in the Agent Era: Why Outcomes, Not Features, Decide Who Wins

The PMF Playbook: From Zero to Product-Market-Fit

Firas Sozan

The End of Authenticity and the Birth of Human Security

Dec 30, 2025

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7 min read

The End of Authenticity and the Birth of Human Security

The PMF Playbook: From Zero to Product-Market-Fit

Firas Sozan

Last Decade’s Product Is This Decade’s Feature: How Aurasell Is Rebuilding GTM From First Principles

Dec 23, 2025

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7 min read

Last Decade’s Product Is This Decade’s Feature: How Aurasell Is Rebuilding GTM From First Principles

The PMF Playbook: From Zero to Product-Market-Fit

Firas Sozan

Building What’s Needed, Not What’s Requested

Dec 16, 2025

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9 min read

Building What’s Needed, Not What’s Requested

The PMF Playbook: From Zero to Product-Market-Fit

Firas Sozan

The AI Security Reckoning with WitnessAI’s CEO, Rick Caccia

Dec 9, 2025

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8 min read

The AI Security Reckoning with WitnessAI’s CEO, Rick Caccia

The PMF Playbook: From Zero to Product-Market-Fit

Firas Sozan

PMF Lessons from Bob Muglia: Gates, Ballmer, Snowflake, and the Agentic Era

Dec 3, 2025

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8 min read

PMF Lessons from Bob Muglia: Gates, Ballmer, Snowflake, and the Agentic Era

The PMF Playbook: From Zero to Product-Market-Fit

Firas Sozan

Wartime PMF & The Agentic Rewrite of Enterprise Software

Nov 25, 2025

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4 min read

Wartime PMF & The Agentic Rewrite of Enterprise Software

The PMF Playbook: From Zero to Product-Market-Fit

Firas Sozan

The Hidden Faultline in AI and the Founder Who’s Fixing It

Nov 18, 2025

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5 min read

The Hidden Faultline in AI and the Founder Who’s Fixing It

The PMF Playbook: From Zero to Product-Market-Fit

Firas Sozan

Defending the Future - Lessons from Jake Seid of Ballistic Ventures

Nov 11, 2025

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7 min read

Defending the Future - Lessons from Jake Seid of Ballistic Ventures

The PMF Playbook: From Zero to Product-Market-Fit

Firas Sozan

Building Enduring Products in the AI Era with Clement Pang

Nov 4, 2025

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7 min read

Building Enduring Products in the AI Era with Clement Pang

The PMF Playbook: From Zero to Product-Market-Fit

Firas Sozan

The Power of Second Acts - What Snowflake’s Early Days Teach Us About Building Enduring Companies

Oct 28, 2025

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7 min read

The Power of Second Acts - What Snowflake’s Early Days Teach Us About Building Enduring Companies

The PMF Playbook: From Zero to Product-Market-Fit

Firas Sozan

"Software engineering does not feel like one of those roles that will disappear."

Oct 21, 2025

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7 min read

"Software engineering does not feel like one of those roles that will disappear."

The PMF Playbook: From Zero to Product-Market-Fit

Firas Sozan

The PMF Playbook: “Scoring Risk, Building Moats”

Oct 14, 2025

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5 min read

The PMF Playbook: “Scoring Risk, Building Moats”

The PMF Playbook: From Zero to Product-Market-Fit

Firas Sozan

Disrupt Yourself Before the Market Does with Abby Kearns

Oct 7, 2025

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5 min read

Disrupt Yourself Before the Market Does with Abby Kearns

The PMF Playbook: From Zero to Product-Market-Fit

Firas Sozan

Learning by Doing with Surag Patel, CEO of Pixee

Sep 30, 2025

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3 min read

Learning by Doing with Surag Patel, CEO of Pixee

The PMF Playbook: From Zero to Product-Market-Fit

Firas Sozan

Scott Dietzen on Optimism, Escape Velocity, and Building Enduring Teams

Sep 23, 2025

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4 min read

Scott Dietzen on Optimism, Escape Velocity, and Building Enduring Teams

The PMF Playbook: From Zero to Product-Market-Fit

Firas Sozan

Sep 17, 2025

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4 min read

Recruiting AI Talent to Nail PMF

The PMF Playbook: From Zero to Product-Market-Fit

Firas Sozan